Monthly Archives: April 2017

FBA商品被亚马逊损坏了!卖家如何讨回被拖欠的赔偿款?

亚马逊FBA负责处理卖家所有的库存。但有时候就算是在亚马逊的照看下,卖家的库存也会发生一些意外。

针对发生意外的库存,亚马逊制定了相关政策,如果错在他们,亚马逊将给予卖家退款。但这需要卖家手动提交退款申请。

而卖家则可以利用亚马逊报告(Amazon
Reports)获得库存退款。

如何利用Amazon
Reports获得商品损坏的退款?

卖家中心里包括了各种各样的报告选项,数量之多令人咋舌。而其中一些报告就能帮卖家讨回损坏库存的退款。

从亚马逊获得物品损坏赔偿的步骤:

1、转到Reports>
Fulfillment > Inventory – Show More > Inventory
Adjustments

2、选择:Damaged &
Timeframe of choice(建议选择过去365天或是从注册账户当天开始)

FBA商品被亚马逊损坏了!卖家如何讨回被拖欠的赔偿款?

3、将数据复制/粘贴到电子表格(可以使用谷歌表格)

FBA商品被亚马逊损坏了!卖家如何讨回被拖欠的赔偿款?

FBA商品被亚马逊损坏了!卖家如何讨回被拖欠的赔偿款?

4、在电子表格中按FNSKU(第3列)排序

5、删除任何一个写有“Damaged at
Amazon…”和“Transfer to holding…”的行,这意味着这些产品已经被自动赔偿

6、删除任何只有“Transfer at
holding…”的行

7、调整完后,将文件另存为.CSV

8、转到Help > Contact
Us ,向亚马逊申请开个case

FBA商品被亚马逊损坏了!卖家如何讨回被拖欠的赔偿款?

9、选择:Selling On Amazon
> FBA Issue > Other

FBA商品被亚马逊损坏了!卖家如何讨回被拖欠的赔偿款?

10、写电子邮件请求亚马逊审核你提交的.CSV文件

FBA商品被亚马逊损坏了!卖家如何讨回被拖欠的赔偿款?

11、添加.CSV文件并发送

12、从亚马逊获取答复(12小时内)

13、在3-4天内收到赔偿

亚马逊全球开店公告:日本站追加设定促销价格新规则

昨天亚马逊发布公告称,针对日本站商品登陆规范,追加了关于设定促销价格的新规则。平台表示,此追加目的在于,为了严格遵守法令,根据消费者协会的意见,禁止因促销价格的显示让消费者产生错误的认知。新规则是:

• 不得为最近两周未连续在亚马逊网站上销售的任何商品设置任何促销价格。

• 除非另有规定,否则,设置促销价格的时间段(从促销开始日期开始直到促销结束日期为止)不得超过 1 个月。

• 如果要为先前促销的商品设置促销价格,按照适用法律(包括《反不正当奖励及误导性陈述法案》,这同样适用于后面的要求)规定,这两次促销时间段之间必须间隔足够的时间。

• 设置为促销价格的商品价格必须符合适用法律规定。例如,设置的价格等于或高于促销前设置为非售价或市场价的价格,可能会违反适用法律规定。

• 此外,设置促销价格时设置为非售价和市场价的价格必须符合适用法律规定。例如,设置的非售价或市场价高于促销前的价格,或设置的非售价或市场价没有任何依据,均可能会违反适用法律规定。

亚马逊表示,如果发现不遵守此规则的促销价格,平台会采取,删除商品页面、暂停账户或永久终止账户等措施。建议卖家再次确认销售价格的设置状态。

2017 年亚马逊第一季度净利润 7.24 亿美元 同比增长 41%

4月28日,亚马逊今天发布了该公司截至3月31日的2017年第一季度财报。财报显示,亚马逊第一季度净利润为7.24亿美元,较上年同期的5.13亿美元增长41%;净营收为357亿美元,较上年同期的291亿美元增长23%。

业绩概要:

亚马逊第一季度净营收为357亿美元,较上年同期的391亿美元增长23%。不计入汇率变动所带来的5.58亿美元的不利影响,亚马逊第一季度净营收同比增长24%。

第一季度,亚马逊的净利润为7.24亿美元,每股摊薄利润为1.48美元,去年同期亚马逊的净利润为5.13亿美元,每股摊薄利润为1.07美元。

亚马逊第一季度运营利润为10亿美元,比上年同期的11亿美元下滑了6%。

在截至2017年3月31日的12个月时间里,亚马逊的运营现金流为176亿美元,比上年同期增长53%;在截至2016年3月31日的12个月时间里,亚马逊的运营现金流为116亿美元。在截至2017年3月31日的12个月时间里,亚马逊的自由现金流为102亿美元,高于上年同期;在截至2016年3月31日的12个月时间里,亚马逊的自由现金流为67亿美元。在扣除本金还款以后,亚马逊过去12个月时间里的自由现金流为62亿美元,高于上年同期;在截至2016年3月31日的12个月时间里,亚马逊扣除前述项目以后的自由现金流为38亿美元。在扣除本金还款以及根据资本租约所获资产以后,亚马逊过去12个月时间里的自由现金流为33亿美元,高于上年同期;在截至2016年3月31日的12个月时间里,亚马逊扣除前述项目以后的自由现金流为19亿美元。

与分析师预期比较:

由于零售和云计算业务的增长,亚马逊第一季度营收和利润都超过了市场分析师预期,受此拉动,亚马逊当日盘后股价也迎来了大幅上涨的利好局面。

亚马逊第一季度净利润同比增长41%,达到7.24亿美元,每股摊薄利润为1.48美元,超过汤森路透社调查的分析师平均预计的1.08美元。亚马逊第一季度净营收为357亿美元,高于分析师平均预计的353亿美元。

财务分析:

亚马逊第一季度总净营收为357亿美元,高于去年同期的291亿美元。其中,净产品营收为237.34亿美元,高于去年同期的205.81亿美元;净服务营收为119.8亿美元,高于去年同期的85.47亿美元。

亚马逊第一季度营收成本为224.4亿美元,高于去年同期的188.66亿美元。其中履约开支为46.97亿美元,高于去年同期的36.87亿美元;营销开支为19.2亿美元,高于去年同期的14.36亿美元;技术与内容开支为48.13亿美元,高于去年同期的35.26亿美元;总务与管理开支为7.95亿美元,高于去年同期的4.97亿美元。

亚马逊第一季度运营利润为10.05亿美元,略低于去年同期的11亿美元。

亚马逊第一季度净利润为7.24亿美元,高于去年同期的5.13亿美元;每股摊薄利润为1.48美元,高于去年同期的1.07美元;每股基本收益为1.52美元,高于去年同期的1.09美元。

按照地域划分,亚马逊北美部门(美国、加拿大)第一季度净营收为209.92亿美元,高于上年同期的169.96亿美元;运营利润为5.96亿美元,高于上年同期的5.88亿美元;运营开支为203.96亿美元,高于上年同期的164.08亿美元。亚马逊国际部门(英国、德国、法国、日本和中国)第一季度净营收为110.61亿美元,高于上年同期的95.66亿美元;运营亏损为4.81亿美元,上年同期的运营亏损为1.21亿美元;运营开支为115.42亿美元,高于上年同期的96.87亿美元。亚马逊AWS云服务第一季度净营收为36.61亿美元,高于上年同期的25.66亿美元增长;运营利润为8.9亿美元,高于上年同期的6.04亿美元;运营开支为27.71亿美元,高于上年同期的19.62亿美元。亚马逊第一季度来自于北美部门的营收在总营收中所占比例为59%,略高于上年同期的58%;来自于国际部门的营收在总营收中所占比例为31%,低于上年同期的33%;来自于AWS云服务的营收在总营收中所占比例为10%,高于上年同期的9%。

资产负债表:

截至2017年3月31日,亚马逊持有的现金和现金等价物共计为154.4亿美元,截至2016年3月31日为193.34亿美元;持有的可兑换债券额为60.91亿美元,截至2016年3月31日为66.47亿美元;持有的总资产折合为809.69亿美元,截至2016年3月31日为834.02亿美元。

业绩展望:

亚马逊预计,公司2017财年第二季度净营收将介于352.5亿美元到377.5亿美元之间,符合分析师预计的368.7亿美元,相当于同比增长16%到24%,其中包含了汇率变动预计将可带来的约7.2亿美元的不利影响,约为240个基点;预计第二季度运营利润将介于4.25亿美元到10.75亿美元之间,低于FactSet StreetAccount调查的分析师平均预计的14.6亿美元;2016年同期运营利润为13亿美元。

股价表现

亚马逊股价在周四的美国股市常规交易中上涨9.09美元,涨幅为1%,报收于918.38美元。在随后的盘后交易中(截至发稿时),亚马逊股价又上涨34.63美元,达到953.61美元,涨幅为3.77%。过去52周,亚马逊最低股价为599.20美元,最高股价为923.72美元。

— via http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2266665

亚马逊官方推荐的欧洲VAT(增值税)税务顾问提供商

AVASK
http://www.avaskaccounting.hk/

Crowe Horwath

http://www.crowehorwath.net/it/amazon/

Global VAT Compliance

http://gvc.amazonvat.eu/en/

J&P Accountants

http://www.jpaccountant.com/

KPMG

https://kpmg-vat-compliance.com/signup/

Meridian

http://www.meridianglobalservices.com/amazon/advisordirectoryservice/northamerica/cp/

Pitney Bowes

http://www.dutycalculator.com/

– via https://services.amazon.com/solution-providers/#/search/EU/tax

近60%亚马逊卖家打算在2017年扩张到其他电商平台,谁是首选平台?

虽然亚马逊在电商界已经奠定了自己的行业领先地位,但是在近期,Feedvisor 的一项新报告发现,亚马逊第三方卖家中有60%计划在2017年扩张到其他电商平台。

为了阐述亚马逊平台不断发展的现状,并揭示第三方卖家是如何管理自己的业务,亚马逊重新定价工具服务商Feedvisor调查了1600家亚马逊卖家的销售习惯、收入、关注点和在未来的计划。对2017年亚马逊平台的现状调查发现:

• eBay仍然是亚马逊以外的首选销售渠道:65%的亚马逊卖家表示他们也在eBay上销售。虽然这让eBay以巨大优势成为受欢迎度排第二的电商平台,但是这一数字也低于2016年的73%。

• Jet.com不再是卖家在扩张时的首选平台:去年,Jet是最受欢迎的扩张平台,其中27%的卖家希望能入驻该平台。在2017年,这个数字已经下降到22%,排名第五。

• 较大的卖家正越来越专注于使用评论软件:较大的卖家更有可能使用软件工具。今年的研究发现,使用评价软件、且销售额超过200万美元的卖家数量已上升到49%,而在2016只有年36%。

“亚马逊将继续成为零售行业的主导力量。然而,这些扩张计划显示,亚马逊卖家认识到了在多平台销售的价值,”Feedvisor的首席执行官Victor Rosenman说。 “虽然许多亚马逊卖家只在亚马逊平台上销售,但今年扩张计划的转变,说明了电商市场不断发展的现状,并表明了卖家正在寻找新的业务增长途径。”

亚马逊仍然在快速增长,超过50%的受访卖家只在平台上销售了两年或是更短的时间。该调查研究了当前亚马逊卖家的业务模式、增长和未来的痛点等。调查结果的关键点包括:

• 没有一个单一的产品类别能占主导地位:家居和厨房用品是亚马逊卖家中最受欢迎的产品类别,占18%。然而,书籍和电影(11%)、玩具和游戏(10%)紧随其后,构成了前三大类别。

• 自有品牌销售继续在亚马逊上扮演重要角色:有近三分之一的卖家至少会出售一些自有品牌商品,18%的卖家专门出售自有品牌商品。

• 卖家主要的关注点还是在亚马逊身上,他们前三大关注点分别是:失去卖家销售权(52%)、高费用(50%)、亚马逊将与其竞争(45%),这多少也反映了该平台一定程度的不确定性。

“随着亚马逊在不断演变,平台上的卖家也需要不断发展,否则就有可能损失收入和竞争优势,”罗森曼说。“虽然许多卖家担忧平台竞争和失去卖家销售权,但他们可以利用先进的算法工具和AI工具来管理库存、获得更快增长、并为未来做好业务准备。

Why Amazon Is Not Acquiring Top Performing Marketplace Sellers

Amazon has unique and unrivaled visibility into the performance of hundreds of thousands of products and brands. The amount of data Amazon has is enough to understand consumer trends, upcoming brands, etc.

Just like Netflix is investing into TV shows based on data they collect, Amazon is starting to build brands based on data. But Amazon could also avoid doing most of the work, and instead invest into the brands already performing well. The data they have allows that – it’s not just for developing and analyzing products, but also for valuing brands and sellers.

Amazon has made acquisitions like Zappos and Quidsi/Diapers.com. Both challenged Amazon, but ended up getting acquired by Amazon in the gross margin race to the bottom; “If you can’t beat them, join them”. Yet their challenge was on the audience-reach level, so it made sense for Amazon to make sure customers are not debating where to buy. Especially when trying to sell Amazon Prime.

But how come out of the marketplace which generates 50 percent of Amazon’s sales, totaling to at least $50 billion in sales a year, none of those companies interested Amazon as possible acquisitions?

We think there are three major groups of third-party sellers:

  • Selling other companies’ brands (retail arbitrage). Largest group as it represents the traditional retail model.
  • Manufacturing and selling proprietary products. The most exciting group growing in market share.
  • Private-labeling products sourced from large manufacturers. Where a lot of talk happens, and is often a starting point for many new sellers, but overall a small part.

Many of the top sellers are now experimenting with a mix of these models, but the largest sellers remain those selling others’ brands. Those are in direct competition with Amazon Retail, meaning there isn’t anything unique enough Amazon couldn’t replicate itself. So while they are all very successful businesses on their own right, there isn’t much to be gained for Amazon.

For Amazon the key question is do those businesses scale, given the resources it will take to integrate them. Retail arbitrage sellers do not meet this criteria.

Those owning their own brands though could be that. Though it is important to make a distinction between private label and manufacturers – we think private label brands often have limited growth prospects and lack of differentiation. Sellers owning brands do have the ability to challenge Amazon, as they can use external factors to grow sales, leaving Amazon and everyone else unable to do much about it. Thus they can be competitive by being proprietary.

Amazon has launched a few dozen brands themselves, some of them pretty successful. In the race of owning every vertical, Amazon could decide that they could get there faster through acquisitions. For example acquiring Anker, which sells hundreds of millions of $ smartphone accessories a year, instead of trying to build up Amazon Basics.

We talked to a few brokers and they’ve confirmed that there is plenty of $1-10 million, often private label, sellers changing hands. But very few are at $100 million and above size, and even then they are not big enough to challenge Amazon.

The realization is that no seller has grown value fast enough and/or big enough to alert Amazon. Which suggests that the marketplace has inherit limits on how much a seller can grow. We are yet to see a seller on the path to $1 billion in sales.

How to Rank Products on Amazon

Many lazy sellers just create Amazon product listing with the title and a mediocre picture and then wonder why their product never sells. Would you buy a product with just a name and a picture?

If you want successful and profitable products on Amazon, you must know How to Rank Products on Amazon.  The first step in ranking products on Amazon SEO is to understand how Amazon’s search algorithm called A9, works. Most sellers are equipped with SEO knowledge that is specific to Google, but Amazon’s internal search engine operates differently.

 

I am going to shock you now – Amazon has three times more search volume of products than Google.

When you want to sell something, where would you like to be ranked well, Amazon or Google?

 

Ask yourself a couple of questions…

 

Where do people go to find a good deal for their new shoes? Where do people go to compare prices? Who has 66 million paying Prime members? Amazon!

 

So, forget about google and their SEO, focus all your energy and resources on Amazon ranking whether you sell needles, garlic presses, meat claws, yoga mats, fruit peelers, selfie sticks… Btw, do not, I repeat, do not jump into those mentioned products unless you want to burn your money. These are products that were once used as an example by an Amazon FBA “gurus” and people actually took them seriously, saturating the entire product category, turning it into a D-day Omaha beach battlefield and losing a lot of money for many of the people involved.

 

Before we get started, you should know (or YSK for Redditors) some basics about the Amazon search engine algorithm.

 

On Amazon, there is only one goal: Buying! Users want to buy, sellers want to sell and Amazon wants to collect sales provisions and FBA fees.

 

  • Amazon, as opposed to Google, Uses No External Forces To Rank Products
  • The Amazon search engine wants shoppers to find their desired products quickly
  • Unlike on Google, people don’t type questions on Amazon
  • Amazon Works With Individual Keywords, Not Key Phrases
  • Keyword Location is Considered in Amazon Ranking

 

On the whole, Amazon is practically the opposite of Google and ranking on Amazon is more uncomplicated, simple and straightforward than Google. Amazon doesn’t care about your backlinks, social indicators, history, authority, etc. They only use their own internal factors to rank your products.  That being said, you should focus only on Amazon listing and have in mind three crucial rules of the A9 algorithm.

 

Ok, enough introduction, let’s get to the point and start talking about on How to Rank Products on Amazon.

These are crucial rules you should know for successeful product ranking on Amazon – you should read them several times.

 

Sales is the largest ranking factor

The winner takes it all… Okay, this is obvious. Strong sales help you rank for a really wide range of terms as well and that’s the way advertising on Amazon has an indirect benefit to organic ranking.

 

The fulfillment type matters

If you can’t beat them, join them!

Sell your product with “Fulfilled by Amazon”. Prime products will always, always outrank any merchant fulfilled product.

Conversion rate is everything

The Amazon ranking algorithm is designed to maximize profits, higher conversion, more money for Amazon. If your product has the highest conversion on a page full of other similar products, you’re the winner. Your ranking goes up with every sale. The higher-ranked product sells better, and continued sales keep that product ranking high. It’s like a self-perpetuating loop. It’s so simple and obvious.

 

Reviews are KING

Despite reviews don’t have anything with Amazon search engine, they have a huge impact on conversion. They do drive SEO on Amazon, but only indirectly as something that boosts sales through a better conversion rate. Without them, your conversion rate will be a disaster and sales rank even worse than a disaster. There are some opinions that reviews are the second biggest ranking factor behind sales rank.

NOTE: negative reviews have more impact, like a negative review will hurt you quite a bit more than a positive review will help you.

 

Categorization

Assign your products to the most relevant category, as this will be most helpful for potential buyers. Choosing the wrong category can completely rule you out of search results and show is over for your products. In this case, no matter what you do, you’ve already lost the game before it even began.

Pricing

Typically, I set my prices to match my competitors, or slightly higher, but not too much higher.  I gauge what other sellers are doing with their pricing, and you try to stay aligned. If your product is priced higher than your competitors, Amazon will predict a lower conversion rate and rank your product lower. If you go too low your competitors will buy you out of the market rather than match your price. I don’t see any reason to undercut your competition by $10 unless you think their price is so unreasonable it will never sell.

NOTE: At start drop your selling price.  That should boost your sales and increase your PPC conversion %.

 

Keywords, Keywords

The simplest way to rank at least page 3 (in some niches) is to get the most important keywords in the title and place the absolute most relevant keywords first. Keywords in the product title are a ranking factor.  Keep product titles below 74 characters (break point for the Amazon’s mobile app truncating the title). E.g. Baby Feeding Soft Silicone Spoons for Infant BPA Free – all words in the title are keywords and search terms.

For keyword research I suggest Keyword Inspector, tool that allows you to see your competitors keywords.

 

NOTE: Using the wrong keywords in the title, your listing will be shown in the irrelevant search which will lead to lower CTR, conversion and at the end of a day to lower sales rank. E.g. Baby Feeding Soft Silicone Spoons for Infant BPA Free with designer handle – handle is wrong, we should remove it from the title if we don’t have an overwhelming masochistic wish to place our baby spoons on page 5 of cabinet & furniture pulls.

 

Backend keywords

Add as many keywords as they can per field and don’t repeat words. You can add them in order to have long tail keywords. E.g. Field 1: Selfie stick pole mount GoPro handheld Field 2: etc. Keywords can only contain letters, numbers or spaces. Punctuation or special characters such as a pound sign, comma, or apostrophe are not permitted. If you want to spy on your competitors and see what keywords they are ranking for, you can do it with  Keyword Inspector.

NOTE: unlike with Google there is no benefit to having a keyword appear multiple times on the product page

 

Description and features (Bullets)

Bullets

Write it for a human, don’t use keywords, write about features instead – this is a must if you want to increase conversion rate. Be concise (nobody reads long stuff anyways) and no ridiculous characters, stars, smileys… It just makes your product look trashy…

Description

In the case of simple products such are spoons, no one will read your description, even if it’s written by Ernest Hemingway but for electronic devices, this is a must. The customer will read the description (basically extended features), some of them will read several times before they make a purchase, especially for high-end products.

Overstock

Take this with a grain of salt, but I’ve noticed that my sales peaks are when I do a re-stock in Amazon FBA warehouses. If you are able, you can try it – if you have 150 units available already, just put in another 150 units.

 

Main image

Many people won’t even get past your main photo. Make sure it’s perfect. Image pixel dimensions of at least 1000 or larger in either height or width preferred. The image must be the cover art or a professional photograph, the product must be in focus, photographed with professionally lite, with realistic color, and smooth edges.

Note: the great main image will increase your CTR, conversion rate and boosted sales rank is a logical extension.

 

Answered questions

Like reviews, they don’t have anything with Amazon search engine, they have a huge impact on conversion. They do boost sales rank but indirectly as something that boosts sales through a better conversion rate.

 

 

Customer videos and images

Once again, they don’t have any direct correlation with sales rank but those are the most valuable things you can have on the listing. After video uploaded by the customer, your conversion rate will be on steroids. You can’t upload product video, but the customer can but you can’t “play the game” – it’s human filtered.

 

Advertising

Pay to play. Take this with a grain of salt, but I’ve noticed that my BSR jumps for some 8 positions with PPC turned on.

 

Quality of Reviews

Long quality reviews that help people to convert are indirect sales rank booster.

 

Wish, gift and shopping list

Adding your product to different lists will increase your Amazon page rank. This method is actually used by many Amazon SEO companies, but don’t waste your money on bots that will add your product to their wishlist. You will get more organic views to your listing as your product will be featured on the “Most-Wished”-List. But I would neglect the effect as not worth the effort in terms of time spent. I’ve seen dozens of sellers artificially boost their ranks only to fall back down and fail. Suspension or a ban waiting for you just around the corner.

 

Showing up under “similar products”,  “customers also buy”, “frequently bought together”….

Competition is a good thing… Competition out of stock tanked my sales down. Apparently, their listing  drive traffic to mine and when they are gone, traffic and sales of one of my products sinking.

Secret About Amazon Product Ranking and Reviews

It has always been imperative for sellers to get Amazon reviews that rank high to secure the stream of customers in the future. However, there is more to getting satisfied feedbacks from customers when looking into an effective Amazon SEO strategy. There are complications with the process of reigning supreme under your category and within your industry. Remember, Amazon is the biggest e-commerce place for retailers worldwide, and the competition is too tough for a first-timer like you.

Nonetheless, do not lose hope for there are ways of getting more than a positive Amazon product review, such as larger sales. Professionals can help you with Amazons SEO service to rank higher in search results and get greater conversions.
However, it is also crucial to understand the process itself. In such way, you can coordinate well with the team you have hired to improve your listings.

 

 

Why You Need More Sales Than Reviews

It is true that you have always been seeking for Amazon product review that you can boast about your rivals. Unfortunately, feedbacks are the not keys to getting a high product ranking. You may get Amazon reviews that are paired with almost perfect scores, but this will not result in high product ranking, keeping your items frequently view able to consumers. Your ranking is a mixture of your daily sales speed and on-page conversion rate. It may be confusing at first, but as you go through the steps of optimizing your ranking, you will understand more about the given terms.

If you need a higher rank, you need sales. However, the catch is, you need sales to rank higher. It may be entirely complicated, and should not cause you to disregard reviews. Be reminded that reviews still influence conversions. Conversions are also equivalent to higher sales.

 

Recap on Most Important Amazon Terms

 Before you go over the complicated part of the topic, you should be aware of the most relevant terms that will frequently be used throughout the discussion. Here are the following:

 

Product Reviews.
These could be represented by best Amazon reviews or even a dissatisfied customer’s feedback. An Amazon product review provides your clients a chance to comment and rate your products or clients service. These comments are often posted alongside your product for other buyers to see. This is why it is essential to get more satisfying reviews so that you can impress clients in the future. Remember, it is more appealing for customers to buy a product with high satisfaction rate.

 

Conversions.

You may have heard this term whenever you are tackling about a website’s earnings. Relatively, it refers to the action that a visitor of your page carries out. It could be registering for an account, checking out, or putting an item on his or her virtual shopping cart. Even if your customer just stopped by on your Amazon products’ page, you can already consider this as conversion.

Many people asked why you should even care for conversions since it does not represent actual sales. These serve as measurements for your marketing strategy. Conversions are indicators that someone or a client is near to buying your item. If your visitor creates a conversion, you can consider him or her lead. Afterward, this lead can turn into an added sale for your firm.

Conversions will also help you track the possible need for better Amazon optimization. You will notice that a visitor may leave your product’s page immediately because of a certain reason. This may be a poorly drafted product title or description. If you review the article entitled “Copywriting Tips to Increase Amazon Product Sales Conversions,” customers tend to find your product less attractive if it is poorly introduced. The product title itself can be a sure-fire way of either luring the visitors to buy or leave.

 

Sales.

These are the result of your interaction with the customers. Once a client bought an item from you and transacted a payment, this is already a sale. This represents the agreement of the retailer and buyer for a good’s exchange with money.

 

Reality of Amazon Power in E-Commerce

There are too many factors that reflect how great Amazon is in the e-commerce world.

Do you know that the site gets the product searches on Google thrice?

Simply imagine reigning in the platform, you can see nothing but an influx of sales. Amazon became a prominent stop when looking for items to purchase, comparing products, and searching for reliable retailers.

 

Moreover, search relevancy on Amazon is affected by a lot of factors. These elements include availability, price, multiple variations of your product, and sales. Even the parts of your product’s description page play a crucial role in dominating your industry on Amazon. Your item’s title has high search relevance, and this is paired with critical conversion rate. As for the search terms for your product, there is high search relevance and no conversion rate.

 

You may have also disregarded the value of your product images, but it is necessary. It has a high search relevance and critical conversion rate as well. Understand that customers prefer high-quality pictures for your item’s details. Have you wondered why the trend of using a one-angle image to multiple shots became popular? This is due to the customers’ suggestion of getting a grasp of your product’s aesthetics better.

 

Amazon’s Well Kept A9 Algorithm

Many are not aware what A9 algorithm is all about. This is the personalized solution for the e-commerce site to generate product search listings. The company who took over the creation of these algorithms is A9, whose team is situated in Palo Alto. The A9 algorithm is responsible for telling the e-commerce site how to group and load the items’ lists according to customer’s preferences (i.e. search queries).

It is hard for an average or non-IT person to understand how the code works. However, it can be explained as a system in the hierarchy. It sorts based on categories, performance, and sales. The behavior of the algorithm is advanced given it generates results depending on the visitor’s behavior when browsing over the platform’s pages. It somehow learns more about what you need, which you can prove by checking out the search suggestions it gives.

 

What Can You Do to Increase Product Ranking on Amazon?

It is easy to rely on professionals to do the challenging work of increasing your product’s ranking on Amazon. However, experts prefer that you are aware of SEO Amazon, so the transparency of their services is present. At least, you will have an idea of what is going on. There are cases customers look for instant results without considering the process.

To understand how an Amazon Keyword Ranking Top Seller Secret Strategies , here are the techniques involved:

 

 

Improve Your SEO.

SEO Amazon has always been crucial in creating your product listing. Google is not the only platform that looks into the keywords you used on your textual drafts on a website. Instead, there is also an Amazon keyword ranking feature, which is well represented by its keyword stuffing choice for the item’s title. Relatively, you have limited 500 characters for a product name, which gives you the power to add as many keywords as possible to make your item searchable. The e-commerce platform advises that you add the color, size, make, and quantity of your product on its title.

This is understandable since customers tend to prevent reading the entire excerpt of your product unless he or she is already interested in it. Amazon Keyword Tool is one of the best offers from the site, giving you an opportunity to find long tail keywords best for optimization.

Keywords will always be on the scene in terms of optimizing your Amazon Listing. To make this straightforward for you, keywords and your product’s name must be combined naturally. A valid title will always encourage your buyers to click your product. While posting your product, you have to put in the search terms related to it. Avoid using commas.

It is useful to utilize the fill-in search drop down from the e-commerce platform, but it is also wise to try out other keyword planners. Professionals will never put the burden to you regarding keyword research. They may even run a PPC Campaign to help you find the keywords with a high volume of searches.

 

Incorporate Effective Pricing Strategies.

It is apparent that you can stay competitive not only through accomplishing the previous methods but also in implementing effective pricing strategies. It is true that most of the sellers on Amazon report a profit margin of just over 20 percent. However, it will always be a place if you are serious about getting higher sales. Take note that Amazon has consistently surpassed its rivals, and will likely reign in the long run. Simply imagine why it still continues to grow despite the bad reviews around.

Pricing strategies include increasing your product’s value without compromising your customer base. There are ways of charging more while increasing your sales. One method is to price against your competitors instead of the entire industry.

 

Get More Reviews.

Although sales are superior to getting a higher rank on Amazon, reviews will still matter. This has repeatedly been mentioned for you still have to give customers’ feedbacks importance. However, you should know that these reviews pertain to the experience of your buyers in using your item. It is not the seller’s performance. The more positive reviews there are on your item, you will have more edge to increase its rankings.

Apparently, buyers view a product whenever it has more positive reviews. Just put yourself in the visitor’s shoes. Which of the products will you click first, the one with over 100 positive reviews or another with five positive reviews only? It is evident that you will select the former since it guarantees that many have found the product reliable.

The more clicks you get from buyers, you can forecast increased orders and sales. As discussed, with higher sales, you will get a higher ranking. It will somehow take place as a cycle. When you get more reviews, higher rankings will follow, then buyers will click, more orders will come, and then sales will increase, and the cycle will repeat. This is where the confusion at the first part of the topic is clarified.

 

Make Your Products Amazon Prime.

Have you noticed products with tag “Prime”? This implies that the items are sold using the fulfillment method of Amazon. You will find Prime products outperforming merchant fulfilled items. There are a few instances that you will encounter the contrary. For example, you will find Prime products being outpaced by incredibly cheap products.

Also, there are high-performing items that are not necessarily Prime but top the search results due to its tons of positive reviews. You can anticipate a product with over 500 product reviews and considerably high ratings to be placed on top.

Given you have found out the secret to a higher Amazon product ranking and reviews, you will not understand the essence of professional assistance in competing with the tough e-commerce industry. You are also free to get expert assistance since having basic knowledge of the procedure will help you coordinate well with the team. To begin plotting out the plan in increasing your product’s ranking, ask for assistance from experienced Amazon SEO team by HireForseo.

 

References:

https://startupbros.com/rank-amazon/

https://www.amztracker.com/blog/secret-truth-about-amazon-reviews-and-product-rankings/

https://www.repricerexpress.com/7-amazon-search-secrets-to-help-you-get-noticed/

亚马逊北美站重要通知:销售计划升级也需要进行卖家资质审核

2017年3月4日下午起,亚马逊“全球开店”调整了入驻北美站点的卖家资质审核(亦称“卖家身份验证”)流程。今后公司卖家审核需提交资料如下:

法人身份证+营业执照(银行对账单将不再做强制性要求,卖家可选择上传或放置空白文档)

详细要求和流程请仔细阅读下文。

为了持续提升消费者购物体验,为卖家营造健康的贸易环境,亚马逊全球开店持续优化卖家上线审核流程。自2017年3月4日下午起,北美新卖家资质审核流程正式更新,以本流程为准。详情如下。

公司卖家“Company Seller”所需材料

1) 公司法人身份证

a. 身份证上的姓名必须与营业执照上法人的姓名一致

b. 必须由中国大陆,香港,台湾出具

c. 请提供正反两面的彩色照片/扫描件,不接受黑白复印件。

d. 图片必须清晰可读

e. 身份证应在有效期内

2) 营业执照

a. 必须由中国大陆,香港,台湾出具

  1. 中国大陆:营业执照
  2. 中国香港:公司注册证明书和商业登记条例
  3. 中国台湾:有限公司设立登记表/股份有限公司设立登记表/有限公司变更登记表/股份有限公司变更登记表

b. 请提供彩色照片/扫描件,不接受黑白复印件,图片必须清晰可读

c. 中国大陆营业执照距离过期日期应超过60天,香港商业登记条例距离过期日期应超过45天

d. 营业执照上的地址必须与您在卖家平台填写的办公地址“business address”一致

其他注意事项:

  1. 如果您是中国大陆公司卖家,银行对账单上传区域不做强制性要求,您可选择上传或放置空白文档。
  2. 如果您有多个副本,请将它们合并到一个文件中进行上传。
  3. 我们不接受邮件方式发送文件,请由提供的链接上传信息。
  4. 如果您是香港公司卖家,您需要再提交一份证明文件表明此董事为贵司的实际董事。您可将此证明文件同您的身份证一起提交。
  • 只限于香港卖家商业登记证的法律地位是公司:

请到https://www.icris.cr.gov.hk/csci/ (路径:选择无账户使用者登陆–查阅–公司资料–联线阅览) 查验贵司董事姓名,并且进行在线截屏,需含完整内容和网址链接。(注:在此网站查验贵司董事姓名需付费)

  • 只限于香港卖家商业登记证的法律地位是个人:

请到香港政府一站通网站查验贵司董事姓名,将在线生成的完整PDF文档保存并且提交给我们。网址链接: http://www.gov.hk/sc/residents/taxes/etax/services/application_for_supply_of_information_on_the_br.htm,路径:立即申索–选择申请商业登记册内的数据–选择商业登记册内数据的电子摘录–付款。(注:在此网站查验贵司董事姓名需付费)

无论是新卖家,还是已提交材料但还未通过审核的卖家,卖家审核所需材料都将以新流程为准。请在注册完成后5天内提供卖家平台中验证部分列出的文件:https://sellercentral.amazon.com/hz/approvalrequest/register

需要各位卖家朋友们特别注意的是,在亚马逊北美站,如果您从个人销售计划升级为专业销售计划,也同样需要完成卖家资质审核。(以下内容是对现有政策的摘录,请查阅“卖家平台”以获取完整和最新的信息。)

销售计划升级

注意:为给卖家及买家营造更健康的贸易环境,我们将会对于销售计划升级的申请进行审核,包括收集并审核您更多的信息。当我们收到您的销售计划升级申请后,您将在72小时内收到邮件指导您提交相应文件进行审核(卖家资质审核)。审核流程将在您提交资质文件后开始,并持续3个工作日。审核期间,您现有的商品信息(listing)将会被冻结。

Update your amazon account information: Bank account information

Bank account information

To receive payments, you must specify a bank account. We cannot transfer funds to a credit card or online payment system, such as PayPal. To make payments, you can use a credit card, but you must provide a bank account for deposits.

The following also applies:

Amazon pays sales proceeds to your bank account by electronic transfer.

Note: There is a mandatory 3-day security hold before any changes to bank account information can take effect. Transfers of funds cannot be initiated until after the hold period, which begins on the date you provide your bank account information.
Update bank account information

This is taking longer than expected. Please try again later or contact us.

Add your bank account information

To add your bank account information, complete the following steps:

  1. Go to Settings, and then click Account Info.
  2. On the Seller Account Information page, under Payment Information, click Deposit Methods.
  3. Next to Deposit Method, on the right side of the page, click Edit.
  4. Next to the appropriate marketplace, click Edit.
  5. Click Use a new bank account.
  6. Using the drop-down list, select your Bank Location Country.
  7. Enter the information requested in Where You Will Be Paid.Contact your bank directly if you have any questions about bank account requirements for each country.
  8. If you selected a country with a currency other than the marketplace you are selling in, go to Currency Conversion Payment Agreement, click Agreement, and read the agreement.
  9. Check the Currency Conversion Payment Agreement box to accept the terms of the agreement. Learn more about Amazon Currency Converter.
  10. Click Submit.

If you have any difficulty submitting your bank account information, see Why was my bank account information rejected?

Note: To edit existing bank account details, add a new account with the updated information, and then delete the old account.

Delete a bank account

You can delete a bank account from your seller account as long as it is not currently selected as your deposit method. If a bank account is also your deposit account, you must add a new deposit account before deleting a bank account. See Add your bank account information above.

To delete a bank account from your seller account, complete the following steps:

  1. Go to Settings, and then click Account Info.
  2. On the Seller Account Information page, under Payment Information, click Deposit Methods.
  3. Next to Deposit Method, on the right side of the page, click Edit.
  4. Next to the appropriate marketplace, click Edit.
  5. Select the bank account to delete, and then click Delete.
  6. Click Submit.