日度归档:四月 18, 2017

How to Rank Products on Amazon

Many lazy sellers just create Amazon product listing with the title and a mediocre picture and then wonder why their product never sells. Would you buy a product with just a name and a picture?

If you want successful and profitable products on Amazon, you must know How to Rank Products on Amazon.  The first step in ranking products on Amazon SEO is to understand how Amazon’s search algorithm called A9, works. Most sellers are equipped with SEO knowledge that is specific to Google, but Amazon’s internal search engine operates differently.

 

I am going to shock you now – Amazon has three times more search volume of products than Google.

When you want to sell something, where would you like to be ranked well, Amazon or Google?

 

Ask yourself a couple of questions…

 

Where do people go to find a good deal for their new shoes? Where do people go to compare prices? Who has 66 million paying Prime members? Amazon!

 

So, forget about google and their SEO, focus all your energy and resources on Amazon ranking whether you sell needles, garlic presses, meat claws, yoga mats, fruit peelers, selfie sticks… Btw, do not, I repeat, do not jump into those mentioned products unless you want to burn your money. These are products that were once used as an example by an Amazon FBA “gurus” and people actually took them seriously, saturating the entire product category, turning it into a D-day Omaha beach battlefield and losing a lot of money for many of the people involved.

 

Before we get started, you should know (or YSK for Redditors) some basics about the Amazon search engine algorithm.

 

On Amazon, there is only one goal: Buying! Users want to buy, sellers want to sell and Amazon wants to collect sales provisions and FBA fees.

 

  • Amazon, as opposed to Google, Uses No External Forces To Rank Products
  • The Amazon search engine wants shoppers to find their desired products quickly
  • Unlike on Google, people don’t type questions on Amazon
  • Amazon Works With Individual Keywords, Not Key Phrases
  • Keyword Location is Considered in Amazon Ranking

 

On the whole, Amazon is practically the opposite of Google and ranking on Amazon is more uncomplicated, simple and straightforward than Google. Amazon doesn’t care about your backlinks, social indicators, history, authority, etc. They only use their own internal factors to rank your products.  That being said, you should focus only on Amazon listing and have in mind three crucial rules of the A9 algorithm.

 

Ok, enough introduction, let’s get to the point and start talking about on How to Rank Products on Amazon.

These are crucial rules you should know for successeful product ranking on Amazon – you should read them several times.

 

Sales is the largest ranking factor

The winner takes it all… Okay, this is obvious. Strong sales help you rank for a really wide range of terms as well and that’s the way advertising on Amazon has an indirect benefit to organic ranking.

 

The fulfillment type matters

If you can’t beat them, join them!

Sell your product with “Fulfilled by Amazon”. Prime products will always, always outrank any merchant fulfilled product.

Conversion rate is everything

The Amazon ranking algorithm is designed to maximize profits, higher conversion, more money for Amazon. If your product has the highest conversion on a page full of other similar products, you’re the winner. Your ranking goes up with every sale. The higher-ranked product sells better, and continued sales keep that product ranking high. It’s like a self-perpetuating loop. It’s so simple and obvious.

 

Reviews are KING

Despite reviews don’t have anything with Amazon search engine, they have a huge impact on conversion. They do drive SEO on Amazon, but only indirectly as something that boosts sales through a better conversion rate. Without them, your conversion rate will be a disaster and sales rank even worse than a disaster. There are some opinions that reviews are the second biggest ranking factor behind sales rank.

NOTE: negative reviews have more impact, like a negative review will hurt you quite a bit more than a positive review will help you.

 

Categorization

Assign your products to the most relevant category, as this will be most helpful for potential buyers. Choosing the wrong category can completely rule you out of search results and show is over for your products. In this case, no matter what you do, you’ve already lost the game before it even began.

Pricing

Typically, I set my prices to match my competitors, or slightly higher, but not too much higher.  I gauge what other sellers are doing with their pricing, and you try to stay aligned. If your product is priced higher than your competitors, Amazon will predict a lower conversion rate and rank your product lower. If you go too low your competitors will buy you out of the market rather than match your price. I don’t see any reason to undercut your competition by $10 unless you think their price is so unreasonable it will never sell.

NOTE: At start drop your selling price.  That should boost your sales and increase your PPC conversion %.

 

Keywords, Keywords

The simplest way to rank at least page 3 (in some niches) is to get the most important keywords in the title and place the absolute most relevant keywords first. Keywords in the product title are a ranking factor.  Keep product titles below 74 characters (break point for the Amazon’s mobile app truncating the title). E.g. Baby Feeding Soft Silicone Spoons for Infant BPA Free – all words in the title are keywords and search terms.

For keyword research I suggest Keyword Inspector, tool that allows you to see your competitors keywords.

 

NOTE: Using the wrong keywords in the title, your listing will be shown in the irrelevant search which will lead to lower CTR, conversion and at the end of a day to lower sales rank. E.g. Baby Feeding Soft Silicone Spoons for Infant BPA Free with designer handle – handle is wrong, we should remove it from the title if we don’t have an overwhelming masochistic wish to place our baby spoons on page 5 of cabinet & furniture pulls.

 

Backend keywords

Add as many keywords as they can per field and don’t repeat words. You can add them in order to have long tail keywords. E.g. Field 1: Selfie stick pole mount GoPro handheld Field 2: etc. Keywords can only contain letters, numbers or spaces. Punctuation or special characters such as a pound sign, comma, or apostrophe are not permitted. If you want to spy on your competitors and see what keywords they are ranking for, you can do it with  Keyword Inspector.

NOTE: unlike with Google there is no benefit to having a keyword appear multiple times on the product page

 

Description and features (Bullets)

Bullets

Write it for a human, don’t use keywords, write about features instead – this is a must if you want to increase conversion rate. Be concise (nobody reads long stuff anyways) and no ridiculous characters, stars, smileys… It just makes your product look trashy…

Description

In the case of simple products such are spoons, no one will read your description, even if it’s written by Ernest Hemingway but for electronic devices, this is a must. The customer will read the description (basically extended features), some of them will read several times before they make a purchase, especially for high-end products.

Overstock

Take this with a grain of salt, but I’ve noticed that my sales peaks are when I do a re-stock in Amazon FBA warehouses. If you are able, you can try it – if you have 150 units available already, just put in another 150 units.

 

Main image

Many people won’t even get past your main photo. Make sure it’s perfect. Image pixel dimensions of at least 1000 or larger in either height or width preferred. The image must be the cover art or a professional photograph, the product must be in focus, photographed with professionally lite, with realistic color, and smooth edges.

Note: the great main image will increase your CTR, conversion rate and boosted sales rank is a logical extension.

 

Answered questions

Like reviews, they don’t have anything with Amazon search engine, they have a huge impact on conversion. They do boost sales rank but indirectly as something that boosts sales through a better conversion rate.

 

 

Customer videos and images

Once again, they don’t have any direct correlation with sales rank but those are the most valuable things you can have on the listing. After video uploaded by the customer, your conversion rate will be on steroids. You can’t upload product video, but the customer can but you can’t “play the game” – it’s human filtered.

 

Advertising

Pay to play. Take this with a grain of salt, but I’ve noticed that my BSR jumps for some 8 positions with PPC turned on.

 

Quality of Reviews

Long quality reviews that help people to convert are indirect sales rank booster.

 

Wish, gift and shopping list

Adding your product to different lists will increase your Amazon page rank. This method is actually used by many Amazon SEO companies, but don’t waste your money on bots that will add your product to their wishlist. You will get more organic views to your listing as your product will be featured on the “Most-Wished”-List. But I would neglect the effect as not worth the effort in terms of time spent. I’ve seen dozens of sellers artificially boost their ranks only to fall back down and fail. Suspension or a ban waiting for you just around the corner.

 

Showing up under “similar products”,  “customers also buy”, “frequently bought together”….

Competition is a good thing… Competition out of stock tanked my sales down. Apparently, their listing  drive traffic to mine and when they are gone, traffic and sales of one of my products sinking.

Secret About Amazon Product Ranking and Reviews

It has always been imperative for sellers to get Amazon reviews that rank high to secure the stream of customers in the future. However, there is more to getting satisfied feedbacks from customers when looking into an effective Amazon SEO strategy. There are complications with the process of reigning supreme under your category and within your industry. Remember, Amazon is the biggest e-commerce place for retailers worldwide, and the competition is too tough for a first-timer like you.

Nonetheless, do not lose hope for there are ways of getting more than a positive Amazon product review, such as larger sales. Professionals can help you with Amazons SEO service to rank higher in search results and get greater conversions.
However, it is also crucial to understand the process itself. In such way, you can coordinate well with the team you have hired to improve your listings.

 

 

Why You Need More Sales Than Reviews

It is true that you have always been seeking for Amazon product review that you can boast about your rivals. Unfortunately, feedbacks are the not keys to getting a high product ranking. You may get Amazon reviews that are paired with almost perfect scores, but this will not result in high product ranking, keeping your items frequently view able to consumers. Your ranking is a mixture of your daily sales speed and on-page conversion rate. It may be confusing at first, but as you go through the steps of optimizing your ranking, you will understand more about the given terms.

If you need a higher rank, you need sales. However, the catch is, you need sales to rank higher. It may be entirely complicated, and should not cause you to disregard reviews. Be reminded that reviews still influence conversions. Conversions are also equivalent to higher sales.

 

Recap on Most Important Amazon Terms

 Before you go over the complicated part of the topic, you should be aware of the most relevant terms that will frequently be used throughout the discussion. Here are the following:

 

Product Reviews.
These could be represented by best Amazon reviews or even a dissatisfied customer’s feedback. An Amazon product review provides your clients a chance to comment and rate your products or clients service. These comments are often posted alongside your product for other buyers to see. This is why it is essential to get more satisfying reviews so that you can impress clients in the future. Remember, it is more appealing for customers to buy a product with high satisfaction rate.

 

Conversions.

You may have heard this term whenever you are tackling about a website’s earnings. Relatively, it refers to the action that a visitor of your page carries out. It could be registering for an account, checking out, or putting an item on his or her virtual shopping cart. Even if your customer just stopped by on your Amazon products’ page, you can already consider this as conversion.

Many people asked why you should even care for conversions since it does not represent actual sales. These serve as measurements for your marketing strategy. Conversions are indicators that someone or a client is near to buying your item. If your visitor creates a conversion, you can consider him or her lead. Afterward, this lead can turn into an added sale for your firm.

Conversions will also help you track the possible need for better Amazon optimization. You will notice that a visitor may leave your product’s page immediately because of a certain reason. This may be a poorly drafted product title or description. If you review the article entitled “Copywriting Tips to Increase Amazon Product Sales Conversions,” customers tend to find your product less attractive if it is poorly introduced. The product title itself can be a sure-fire way of either luring the visitors to buy or leave.

 

Sales.

These are the result of your interaction with the customers. Once a client bought an item from you and transacted a payment, this is already a sale. This represents the agreement of the retailer and buyer for a good’s exchange with money.

 

Reality of Amazon Power in E-Commerce

There are too many factors that reflect how great Amazon is in the e-commerce world.

Do you know that the site gets the product searches on Google thrice?

Simply imagine reigning in the platform, you can see nothing but an influx of sales. Amazon became a prominent stop when looking for items to purchase, comparing products, and searching for reliable retailers.

 

Moreover, search relevancy on Amazon is affected by a lot of factors. These elements include availability, price, multiple variations of your product, and sales. Even the parts of your product’s description page play a crucial role in dominating your industry on Amazon. Your item’s title has high search relevance, and this is paired with critical conversion rate. As for the search terms for your product, there is high search relevance and no conversion rate.

 

You may have also disregarded the value of your product images, but it is necessary. It has a high search relevance and critical conversion rate as well. Understand that customers prefer high-quality pictures for your item’s details. Have you wondered why the trend of using a one-angle image to multiple shots became popular? This is due to the customers’ suggestion of getting a grasp of your product’s aesthetics better.

 

Amazon’s Well Kept A9 Algorithm

Many are not aware what A9 algorithm is all about. This is the personalized solution for the e-commerce site to generate product search listings. The company who took over the creation of these algorithms is A9, whose team is situated in Palo Alto. The A9 algorithm is responsible for telling the e-commerce site how to group and load the items’ lists according to customer’s preferences (i.e. search queries).

It is hard for an average or non-IT person to understand how the code works. However, it can be explained as a system in the hierarchy. It sorts based on categories, performance, and sales. The behavior of the algorithm is advanced given it generates results depending on the visitor’s behavior when browsing over the platform’s pages. It somehow learns more about what you need, which you can prove by checking out the search suggestions it gives.

 

What Can You Do to Increase Product Ranking on Amazon?

It is easy to rely on professionals to do the challenging work of increasing your product’s ranking on Amazon. However, experts prefer that you are aware of SEO Amazon, so the transparency of their services is present. At least, you will have an idea of what is going on. There are cases customers look for instant results without considering the process.

To understand how an Amazon Keyword Ranking Top Seller Secret Strategies , here are the techniques involved:

 

 

Improve Your SEO.

SEO Amazon has always been crucial in creating your product listing. Google is not the only platform that looks into the keywords you used on your textual drafts on a website. Instead, there is also an Amazon keyword ranking feature, which is well represented by its keyword stuffing choice for the item’s title. Relatively, you have limited 500 characters for a product name, which gives you the power to add as many keywords as possible to make your item searchable. The e-commerce platform advises that you add the color, size, make, and quantity of your product on its title.

This is understandable since customers tend to prevent reading the entire excerpt of your product unless he or she is already interested in it. Amazon Keyword Tool is one of the best offers from the site, giving you an opportunity to find long tail keywords best for optimization.

Keywords will always be on the scene in terms of optimizing your Amazon Listing. To make this straightforward for you, keywords and your product’s name must be combined naturally. A valid title will always encourage your buyers to click your product. While posting your product, you have to put in the search terms related to it. Avoid using commas.

It is useful to utilize the fill-in search drop down from the e-commerce platform, but it is also wise to try out other keyword planners. Professionals will never put the burden to you regarding keyword research. They may even run a PPC Campaign to help you find the keywords with a high volume of searches.

 

Incorporate Effective Pricing Strategies.

It is apparent that you can stay competitive not only through accomplishing the previous methods but also in implementing effective pricing strategies. It is true that most of the sellers on Amazon report a profit margin of just over 20 percent. However, it will always be a place if you are serious about getting higher sales. Take note that Amazon has consistently surpassed its rivals, and will likely reign in the long run. Simply imagine why it still continues to grow despite the bad reviews around.

Pricing strategies include increasing your product’s value without compromising your customer base. There are ways of charging more while increasing your sales. One method is to price against your competitors instead of the entire industry.

 

Get More Reviews.

Although sales are superior to getting a higher rank on Amazon, reviews will still matter. This has repeatedly been mentioned for you still have to give customers’ feedbacks importance. However, you should know that these reviews pertain to the experience of your buyers in using your item. It is not the seller’s performance. The more positive reviews there are on your item, you will have more edge to increase its rankings.

Apparently, buyers view a product whenever it has more positive reviews. Just put yourself in the visitor’s shoes. Which of the products will you click first, the one with over 100 positive reviews or another with five positive reviews only? It is evident that you will select the former since it guarantees that many have found the product reliable.

The more clicks you get from buyers, you can forecast increased orders and sales. As discussed, with higher sales, you will get a higher ranking. It will somehow take place as a cycle. When you get more reviews, higher rankings will follow, then buyers will click, more orders will come, and then sales will increase, and the cycle will repeat. This is where the confusion at the first part of the topic is clarified.

 

Make Your Products Amazon Prime.

Have you noticed products with tag “Prime”? This implies that the items are sold using the fulfillment method of Amazon. You will find Prime products outperforming merchant fulfilled items. There are a few instances that you will encounter the contrary. For example, you will find Prime products being outpaced by incredibly cheap products.

Also, there are high-performing items that are not necessarily Prime but top the search results due to its tons of positive reviews. You can anticipate a product with over 500 product reviews and considerably high ratings to be placed on top.

Given you have found out the secret to a higher Amazon product ranking and reviews, you will not understand the essence of professional assistance in competing with the tough e-commerce industry. You are also free to get expert assistance since having basic knowledge of the procedure will help you coordinate well with the team. To begin plotting out the plan in increasing your product’s ranking, ask for assistance from experienced Amazon SEO team by HireForseo.

 

References:

https://startupbros.com/rank-amazon/

https://www.amztracker.com/blog/secret-truth-about-amazon-reviews-and-product-rankings/

https://www.repricerexpress.com/7-amazon-search-secrets-to-help-you-get-noticed/